Hi, I’m Alex.
I’m a seasoned commercial director and photographer with a knack for crafting engaging visual narratives for brands in the food, beverage, and product sectors. For nearly two decades, I've been leveraging my unique blend of engaging visuals and marketing insight to create compelling visual content that draws your customers attention and boosts sales.
Beginning my career as a Technical Director for the Relish Cooking Show and continuing into commercial work I honed my skills in storytelling, lighting, and working with a team. As a marketing executive, I learned how to strategically weave visuals into powerful narratives that resonate with audiences and drive revenue. I've brought this rich experience to bear on projects that include iconic brands like Valentino, Louis Vuitton, and King Arthur Flour.
Whether it's a major campaign or a small-scale project, I thrive on the opportunity to collaborate with talented teams, fostering an easy and enjoyable working environment that drives creativity and innovation. I take pride in creating bespoke, standout content that truly reflects the essence of your brand. My adaptability is one of my greatest strengths; I understand that every project is unique and embrace the flexibility required to navigate challenges and deliver exceptional results.